ETHICAL ISSUES IN DIGITALIZATION OF EVANGELISM IN CHRISTIANITY

Abstract

The digitalization of evangelism in Christianity has revolutionized the way the Gospel message is shared and engaged with in the modern era. However, along with the opportunities brought by digital tools and platforms, ethical issues have emerged that need to be carefully addressed. This paper examines the ethical issues in digitalisation of evangelism in Christianity. The digitalization of evangelism in Christianity has revolutionized the way the Gospel message is shared and engaged with in the modern era. It has provided unprecedented opportunities to reach a global audience, foster meaningful interactions, and promote the Christian faith. However, along with these opportunities, ethical issues have emerged that require careful consideration and adherence to ethical principles. Therefore, privacy and data collection, authenticity and deception, online harassment, inclusivity and diversity, digital addiction, online discernment and discourse, and financial transparency are among the key ethical issues that need to be addressed in digital evangelism. Respecting individuals' privacy rights, maintaining authenticity and transparency, promoting inclusivity, fostering healthy online discourse, and ensuring responsible stewardship of resources are essential ethical practices. Therefore, Christian organizations, churches, and individuals engaged in digital evangelism should establish ethical guidelines and regularly evaluate their practices to ensure ethical integrity. These guidelines should address issues such as privacy, authenticity, inclusivity, online behavior, and financial transparency.