CULTURE AS A FUNDAMENTAL FACTOR IN THE ENTREPRENEURIAL SUCCESS OF THE IGBO

Abstract

This study titled, “Culture as a fundamental factor in the Entrepreneurial success of the Igbo”, has the objectives of highlighting the impact of colonialism on the entrepreneurial culture of the Igbo people, as well as the cultural values of the Igbo that encourage entrepreneurship among them, establishing the nexus between the Igbo world view/culture and the entrepreneurial success of the Igbo people and highlighting on the effect of the Igbo entrepreneurial success on Nigeria’s economy. Institutional economic theory is used as a theoretical framework to analyze the effect of culture on entrepreneurship. A qualitative and descriptive method of analysis is also employed in this study to analyze the data presented. Hence, the findings of this study reveal that entrepreneurial activities in Igbo land are not a product of western civilization and colonialism but that of the Igbo cultural values and world views. Furthermore, it shows the impact of the entrepreneurial success of the Igbo on the Nigerian economy.