EVALUATION OF THE PERCEPTION OF SOUTH-EAST VIEWERS ANALYSIS OF THE REPRESENTATION OF CEASERIAN BIRTHS IN SELECT NOLLYWOOD FILMS.

Abstract

This study examines Southeast viewers' perceptions of Caesarian births in select Nollywood films. Using a survey of 460 participants, the research investigates viewers' perceptions of Caesarian birth depictions and the implications of cultural representations. The study is grounded in social representation and cultivation theories. Findings show that Nollywood films significantly influence public health narratives, often reinforcing medical misconceptions and inducing fear. The study recommends implementing viewer perception management strategies and media literacy programs to promote accurate and compassionate representations of maternal health. By transforming Nollywood's approach to representing cesarean births, the industry can leverage its cultural influence to improve public health communication and promote more informed healthcare decisions.