THE IMPACT OF GLOBALISATION ON THE COMMODIFICATION OF AFRICAN ARTS: A CRITICAL ANALYSIS

Abstract

This study examines the complex relationship between globalisation and the commodification of African arts, providing a critical analysis of its impact on African cultures, artists, and art forms. Globalisation has transformed the ways in which African art is perceived, produced, and consumed worldwide, raising questions about cultural ownership, authenticity, and value. The paper finds that globalisation has led to the commodification of African art, prioritising profit over cultural significance. It argues that African artists often face exploitation in the global art market, with limited control over their work and its value. A historical method is adopted for the study. Secondary sources on the subject are utilised and analysed qualitatively through discursive and narrative approaches. The article further argues that globalisation threatens the diversity of African art forms, leading to cultural homogenisation. The study highlights the experiences of African artists navigating the global art world, revealing challenges such as exploitation and the loss of traditional art forms. The research concludes that a nuanced understanding of the impact of globalisation on African arts is essential for promoting cultural diversity, preserving traditional art forms, and supporting African artists in the global art market. It recommends a critical approach to globalisation—one that balances economic opportunities with cultural sensitivity and preservation.