IMPACTS OF EXTRA-ROLE BEHAVIOUR ON PURCHASE-DECISIONS IN REAL-PROPERTY BUSINESS

Abstract

The study examined impacts of extra-role behaviour on purchase-decisions in realproperty business. With purposive sampling, 45 real-estate developers were sampled in Awka, Anambra State, Nigeria resulting in 29(82.9%) males, 6(17.1%) females, mean age 43.77 and SD 8.14. The instruments were Extra-Role Behaviour Scale, Emotional and Reasoned Purchases Decision-Making Styles Inventory. The study utilized correlational design and Pearson Product Moment Statistics. Results showed extra-role behaviour from real-property sellers had negative and non-significant correlation with number of real-property purchased; extra-role behaviour from real-property sellers positively and significantly correlated with realtors’ general purchase-decision style; extra-role behaviour from real-property sellers positively and significantly correlated with realtors’ impulsivity, indebtedness, negative emotions, frustration, hedonism, saving, reasoning, and information-search purchase-decision styles respectively. Recommendation is for real-property sellers to exhibit extra-role behaviours in order to sway real-property buyers to buy real-property.