ART EDUCATION FOR INDUSTRIAL RELEVANCE: THE NEED FOR GRAPHICS IN TERTIARY INSTITUTION

Abstract

Art education plays a vital role in fostering creativity, visual literacy, and cultural awareness in contemporary society. Within tertiary institutions, graphics education has emerged as a significant component of visual arts training due to its close connection with communication, technology, and the creative industry. This paper examines the relevance of graphics education in tertiary institutions, highlighting its contributions to skill development, communication, entrepreneurship, and national development. Using literature review and conceptual analysis, the study discusses how graphics education equips students with visual communication skills, enhances creative thinking, supports digital innovation, and aligns art education with industry needs. The paper concludes that strengthening graphics education in tertiary institutions is essential for preparing students for careers in design, advertising, publishing, and the broader creative economy. Recommendations include curriculum innovation, integration of digital technologies, industry collaboration, and improved infrastructural support.